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Commentary and musings from the bestselling author of the intoxicating novels - THE GREAT PRETENDER & THE GREAT BETRAYAL - sizzling stories of families in turmoil. Welcome to Millenia Black's corner of the blogosphere!
Putting a white person on the cover of a book about a brown-skinned character doesn't merely imply that people of color aren't worth as much to publishers; it pretty much says it outright.
Every year at every publishing house, intentionally and unintentionally, there are white-washed covers. Since I’ve told publishing friends how upset I am with my Liar cover, I have been hearing anecdotes from every single house about how hard it is to push through covers with people of colour on them. Editors have told me that their sales departments say black covers don’t sell. Sales reps have told me that many of their accounts won’t take books with black covers. Booksellers have told me that they can’t give away YAs with black covers. Authors have told me that their books with black covers are frequently not shelved in the same part of the library as other YA—they’re exiled to the Urban Fiction section—and many bookshops simply don’t stock them at all.
The notion that “black books” don’t sell is pervasive at every level of publishing. Yet I have found few examples of books with a person of colour on the cover that have had the full weight of a publishing house behind them. Until that happens more often we can’t know if it’s true that white people won’t buy books about people of colour. All we can say is that poorly publicised books with “black covers” don’t sell. The same is usually true of poorly publicised books with “white covers."
"The Negro was to accept the biracial system and his subordinate status. He was to seek advancement within the confines of his segregated black world. He was to develop the friendship of influential whites and use their assistance.
By cultivating habits of hard work, thrift, and honesty, he was to demonstrate his claim to wider acceptance and better treatment. Above all, he was never to present any organized challenge to the existing order of things or engage in movements which might be regarded by whites as detrimental to their economic and political interest." - Booker T. Washington
I know that the title of this post is going to lead to some comments insisting that it’s not true that white writers have any advantages and that many white people are just as oppressed as people of colour. I don’t want to have that conversation. So I’m going to oppress the white people who make those comments by deleting them. I don’t do it with any malice. I do it because I want to have a conversation about white privilege in publishing. We can have the discussion about class privilege and regional privilege and other kinds of privilege some other time. Those other privileges are very real. But I don’t want this discussion to turn into some kind of oppression Olympics.
I want to make it clear that I’m not saying that we white writers should feel guilty about any of this. Guilt is a pointless emotion. White writers who’ve written about people of colour and won acclaim and awards don’t have to hand their prizes back. That would change nothing.
What I am saying is that we need to be aware of our privilege and listen to criticism and act upon it. We need to do what we can to change things. The more novels with a diversity of characters that are published and succeed in the marketplace the more space there will be. The more people who can find themselves in books, the more readers we’ll all have, and the more opportunities there’ll be for writers from every background. Of course, it’s not just the writers who need to be more diverse, but everyone in publishing, from the interns to agents to the folks in sales, marketing, publicity, and editorial, to the distributors and booksellers.
There are many wonderful books by writers of colour. Read them, talk about them, buy them for your friends. Point them out to your editors and agents. Be part of changing the culture and making space for lots of different voices. The problem is not so much what white people write; it’s that so few other voices are heard. If the publishing industry were representative of the population at large we wouldn’t need to have this conversation.